The initial project was for Harris House rehabilitation center who asked us to conduct research and find a target market to increase their customer base. After conducting research, I crafted a new brand positioning and overall brand identity to target the market I selected as the best market for them. I briefed my creative team and stayed engaged with them while they worked off of my positioning to redesign the companies identity’s deeper pieces.

We began this project by meeting with our client who was developing a startup interior design company. We had no name, no company identity, and no overall positioning already established. We took this blank slate and created a beautiful brand for our client to move forward with. I researched and found that the tactics she wanted to engage her clients with would allow her to tell a beautiful story in every home she designed. I turned this idea into a brand positioning, delivered it to my creative teams and the client, and ensured that all elements of the brand design stayed on target with the overall positioning.